Murphy's Takes a Whrrl with Rewards Program

Murphy's USA is testing a new rewards program with Whrrl, a location-based service that enables consumers to earn points leading to a wide variety of prizes -- possibly even a digital coupon for $50 in free gas -- when they check in at the chain's roughly 1,100 stations. According to a press release, Whrrl is "a social loyalty program designed to close the gap between a brand's online social media presence and real-world physical presence. Whrrl Society Rewards is the first program to tie together word-of-mouth influence and real-world visits, rewarding people for motivating others to visit a business."
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