An Inconvenient Truth About Bad Customer Service

The effects of bad customer service may take years to prove fatal but the eventual outcome is almost always corporate extinction. Despite this, surprisingly few companies turn these negative situations around and actually improve their customer service position. And as counter-intuitive as it seems, many businesses act like they don’t even care.

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Murphy's Takes a Whrrl with Rewards Program

Murphy's USA is testing a new rewards program with Whrrl, a location-based service that enables consumers to earn points leading to a wide variety of prizes -- possibly even a digital coupon for $50 in free gas -- when they check in at the chain's roughly 1,100 stations. According to a press release, Whrrl is "a social loyalty program designed to close the gap between a brand's online social media presence and real-world physical presence. Whrrl Society Rewards is the first program to tie together word-of-mouth influence and real-world visits, rewarding people for motivating others to visit a business."
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