The Disloyalty Card

A few months back, James Hoffmann reported that Gwilym Davies, the 2009 World Barista Champion, had implemented a rather unique idea for his cafe: the disloyalty card.

His card lists eight nearby cafes in London that the cardholder must visit and try a coffee. After sampling all eight and collecting the required stamps, Gwilym provides a free coffee from his shop. His idea sends customers to his competitors.

Customer relationship management -- when should you fire customers?

In a recent post on The New York Times website, in the section called "You're the boss -- the art of running a small business," Jennifer Walzer, the owner of a company that provides corporate data backups, wrote a post suggesting that her smaller clients might have to be "fired" in order to provide more focus on larger clients and prospects. "As much as I would like to continue to take care of our small clients, we might have to start introducing them to other options," she wrote.