Target Tests Aim To Measure Effect Of Various Rewards

Target Corp. is not alone in testing the effect of various benefits associated with its private-label credit and debit cards and its co-branded Visa card (see story), one analyst says.

As retail and credit card profits come under pressure following the economic downturn, large retailers are scrutinizing the rewards they offer customers for paying with credit and debit cards to ensure they are maximizing profitability, Scott Strumello, an associate with Auriemma Consulting Group, tells PaymentsSource.
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