Dick's No Sweat Protection Plan - A Classic Loyalty Asterisk

These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty.
The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered for purchase. Once that decision is made, whoosh, the chatter morphs to emphasize the need for a “consumer protection plan” to shield you from any number of consequences – especially manufacturers defects.