In an era where the Internet reigns supreme and social interactions account for a large portion of consumers’ online activity, the ever-present question is how to integrate these trends into marketing. Videogame innovator and entrepreneur Game Zichermann explores the concept of “Funware,” a new model for incorporating and leveraging games and game mechanics to reach today’s customers, in his book “Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests.”
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Recycling Program Breeds Customer Loyalty
While stopping for gas one day, two waste management interns working for the city of Lexington, Ky., pondered how much garbage could be recycled from cars if locations, such as gas stations, made it more convenient to recycle.
The interns, Elizabeth Rebmann and Natalie Cooke, pitched their idea for such a recycling program to Bruce Whittaker, the district manager of Lexington South for Speedway SuperAmerica LLC (SSA), which has approximately 1,600 stores in nine states throughout the Midwest. Whittaker saw potential in the plan and a 10-week recycling pilot program was initiated.
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The interns, Elizabeth Rebmann and Natalie Cooke, pitched their idea for such a recycling program to Bruce Whittaker, the district manager of Lexington South for Speedway SuperAmerica LLC (SSA), which has approximately 1,600 stores in nine states throughout the Midwest. Whittaker saw potential in the plan and a 10-week recycling pilot program was initiated.
More...
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