Vodafone, Orange, Other Mobile Leaders and Consumer Companies Step Up Influencer Marketing Approach with Pursway's Social Network Analysis

Influencer Marketing company Pursway (formerly Datanetis) is helping a growing number of consumer companies realize an order of magnitude improvement in the effectiveness of their customer relationship strategies, boosting customer acquisition, retention, and cross-selling outcomes.

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The Right Volume: Loyalty Management «

Why do customers change suppliers? Are you losing key accounts? It costs more money to acquire new accounts than to maintain current accounts. Ken Wong uses an insurance company as an example of how increased volume does not always equal increased profits.

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Social CRM customer data management can be the hard part

As organizations embark on social CRM projects to capitalize on the rapid growth of social networks like Twitter, Facebook and LinkedIn, there is one major stumbling block that must be considered -- and ultimately addressed. It’s a stumbling block that plagued many of the initial deployments of traditional CRM: the data.

The rise of new communication channels is bringing with it a rise in customer contact points, and therefore customer data. Should you collect Twitter handles, Facebook page addresses or monikers from online customer communities? Does that fit into your CRM system, and can you associate it to the right customer record?

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