Recycling Program Breeds Customer Loyalty

While stopping for gas one day, two waste management interns working for the city of Lexington, Ky., pondered how much garbage could be recycled from cars if locations, such as gas stations, made it more convenient to recycle.

The interns, Elizabeth Rebmann and Natalie Cooke, pitched their idea for such a recycling program to Bruce Whittaker, the district manager of Lexington South for Speedway SuperAmerica LLC (SSA), which has approximately 1,600 stores in nine states throughout the Midwest. Whittaker saw potential in the plan and a 10-week recycling pilot program was initiated.